In general, one thing that most people tend to overlook is today’s demand for functional design and aesthetics. While not all of us may be aware of the extent of just how much it matters, the fact remains that design is a very crucial factor towards success—any kind of success– including your website’s. Yes, your content is an important key towards reeling your audience in, but how your site looks will definitely be a determining factor as well.
这里有一些关于如何改进网站设计的基础技巧。
Add high-quality images
You want to add the best quality images on your website that reflect your brand style, but if you don’t have a high-resolution camera or the money to pay a photographer, you can get free stock photos from sources like Pexels and Pixabay. Images should pertain directly to the content of your site. Including images is always better than no images at all.
选择合适的 颜色
网站的配色方案在为您的品牌营造 适宜的 基调和氛围方面起着重要作用。挑选好看的颜色并不一定意味着它是正确的。每种颜色都会传递不同的信息并引起不同的反应。颜色是网站访问者最先注意到的要素之一，它实际上会影响您网站的 成功。
为您的设计最多选择 两到三种基础色。如果您觉得需要添加更多色彩，可以使用基础色的浅调和暗调。在色彩理论中，浅调（tint） 是颜色与白色的混合，它能提高明度； 而暗调（shade）则是颜色与白色的混合，它会 降低明度。
Additional Tip: There are great tools such as Adobe Colour CC and Coolors to make picking colors easier.
使用具有对比效果的字体
There are more fonts other than Arial, Georgia and Times New Roman. Google Web Fonts offer a variety of typefaces you can use for free on your site. Just like with choosing colors you can easily over do fonts, so I suggest you do not use more than two typefaces on your website. Most well-designed websites use two typefaces only, one for the headlines and one for the body text.
搭配两种字体即使对设计师而言也 可能 颇具难度。您可以通过 尝试使用同一种字体族中的 两种不同 字形 来保持简洁。如果必须使用第二种字体，请选择与第一种字体形成鲜明对比的字体。通常，将衬线字体和无衬线字体结合使用效果很好。另一个 重要技巧是选择 与您公司风格相匹配的字体。 即使您拥有世界上最好看的字体，但如果用错了场景，它看起来依然会很糟糕。
利用留白保持页面整洁
Whitespace is one of the easiest and most effective ways to create a visually effective website. Your website should look well organized and clutter free, directing users exactly where they need to go. Make sure elements stand out and are grouped together by using whitespace properly.
使其适配移动端
People are probably going to visit your site at different times using different devices and screen sizes. While content is important, consistency across devices provides a better user-experience for anyone who visits your site. It makes it easier for users to share and link contents on your website to social media platforms on mobile. On top of that, Google prioritizes responsive websites on search results.
额外提示：在您的网站上使用 Page Builder Sandwich 将自动开启移动端视图，并针对移动屏幕尺寸进行适配调整。
结语
记住：在搭建网站时，低估设计的力量是您可能犯的最严重的错误之一。当然，您不必在设计网站时耗费过多心力，但与此同时，只要遵循这些技巧，就能确保您的网站不会引起受众的反感。