In general, one thing that most people tend to overlook is today’s demand for functional design and aesthetics. While not all of us may be aware of the extent of just how much it matters, the fact remains that design is a very crucial factor towards success—any kind of success– including your website’s. Yes, your content is an important key towards reeling your audience in, but how your site looks will definitely be a determining factor as well.
Here are some basic tips on what you can do to improve your website’s design.
Add high-quality images
You want to add the best quality images on your website that reflect your brand style, but if you don’t have a high-resolution camera or the money to pay a photographer, you can get free stock photos from sources like Pexels and Pixabay. Images should pertain directly to the content of your site. Including images is always better than no images at all.
Choose the right colors
A website’s color scheme plays a big role in creating the proper tone and mood for your brand. Picking a nice color doesn’t necessary mean its the right one. Each color sends off a different message and response. Colors is one of the first things that site visitors notice and it can actually impact your website’s success.
Pick two to three base colors at most for your design. If you feel the need to add more color, you can utilize the tints and shades of your base colors. In color theory, a tint is the mixture of a color with white, which increases lightness while shade is the mixture of a color with white, which reduces lightness.
Additional Tip: There are great tools such as Adobe Colour CC and Coolors to make picking colors easier.
Use contrasting typefaces
There are more fonts other than Arial, Georgia and Times New Roman. Google Web Fonts offer a variety of typefaces you can use for free on your site. Just like with choosing colors you can easily over do fonts, so I suggest you do not use more than two typefaces on your website. Most well-designed websites use two typefaces only, one for the headlines and one for the body text.
Paring two typefaces can be hard even for designers. You could keep it simple by playing around with two different fonts from one typeface. If a second typeface is necessary, choose something that contrasts well against your first typeface. Normally, combining a serif font and sans-serif works well together. Another important tip is to choose typefaces that matches your company’s style. You could have the nicest looking font in the wold, but when used in the wrong context, it could still look terrible.
Keep it clean using whitespace
Whitespace is one of the easiest and most effective ways to create a visually effective website. Your website should look well organized and clutter free, directing users exactly where they need to go. Make sure elements stand out and are grouped together by using whitespace properly.
Make it mobile-friendly
People are probably going to visit your site at different times using different devices and screen sizes. While content is important, consistency across devices provides a better user-experience for anyone who visits your site. It makes it easier for users to share and link contents on your website to social media platforms on mobile. On top of that, Google prioritizes responsive websites on search results.
Additional Tip: Using Page Builder Sandwich on your website will automatically enable mobile viewing and adjust it for mobile screen size.
Conclusion
Remember: Underestimating the power of design is one of the worst mistakes you can make when building your website. You don’t have to exert too much effort when designing your website, of course, but in the meantime, simply following these tips can ensure that your site doesn’t emit any feelings of disapproval from your audience.
Basically, whitespace, at its most basic definition, is the space around and between all the elements of a composition that is left unmarked. It’s 
