What you put in the top of your front page has a huge impact on the success or failure of your website. Put the wrong thing in, and you’ll probably see your visitors quickly navigating away from your site. Put the right content there and you may see your sales go up.
This article isn’t an all-in-one guide for creating above the fold content, nor is about an all-encompassing rule on what you should put in. Rather, I will give you a few tips, recommendations and a little bit of helpful research about this topic.
Kafin ka shiga kai tsaye, yana da kyau ka fara sanin abin da ake kira ɓangaren sama na babban shafinka. Akwai suna mafi kyau a kansa fiye da kiran sa ɓangaren-sama-na-shafinka.
“Above the Fold”
Ana kiran sa Above the Fold. Me ya sa? Domin a farkon lokutan da mutane ke da waɗannan abubuwa da ake kira jaridu, an saba ninke su biyu ne domin ɓangaren sama kaɗai ya zama abin gani nan take. Wannan ɓangaren sama ko ɓangaren “above the fold” ya ƙunshi kanun labarai mafi mahimmanci na ranar, sannan idan ka buɗe shi za ka ga sauran kanun labaran da ba su kai su mahimmanci ba. Haka ma a shafukan yanar gizo, ɓangaren sama na shafinka shi ne abin farko da mutane ke gani, sannan idan ka yi ƙasa za ka ga sauran shafin, kwatankwacin buɗe jarida.
Idan muka duba misalin jarida, a ce kana tafiya a kan titi sai ka ga mai sayar da jarida. Lokacin da ka ga jaridar kuma idan babban kanun labaran yana da ban sha’awa, to za ka iya sayen jaridar don ganin sauran abubuwan da ke ciki. Wannan a asali daidai yake da shafukan yanar gizo, idan masu ziyara suka shiga shafinka kuma suka ga abin da ke ɓangaren sama mai ban sha’awa, to za su iya gamsu da hakan su yi ƙasa ko su duba sauran shafinka don ganin ƙarin bayani.
Binciken Nielsen
Earlier I said that your above the fold content may make or break your site. Nielsen Normal Group has written a few research articles about this across the years. I’ll quote the summary of their article The Fold Manifesto: Why the Page Fold Still Matters
The average difference in how users treat info above vs. below the fold is 84%.
If you just got confused about the wording of the quote, I did too at the start. Let me clarify: That study doesn’t mean that 84% of people do not scroll down, on the other hand I’ve seen other research say that most people do scroll down to the bottom of the page. It also doesn’t mean that the lower part isn’t important. Instead it means that the behavior of your visitors in your site is largely impacted by your content above the fold.
Wannan yana da ma’ana tunda ɓangaren sama na shafin yanar gizo shi ne abu na farko da kake gani.
Don haka da sanin mahimmancin abin da ke ɓangaren saman babban shafinka, me ya kamata ka sanya a saman shafinka?
Tafi Kai Tsaye Zuwa Ga Maganar
Sanya abin da shafinka ya ƙunsa nan take. Babban shafinka da ɓangaren saman shafin su ne jigon dukkan shafinka. Idan masu ziyara suka rasa gane manufa, to nan take za su fice su rufe shafin. Idan kai sabon marubucin littafi ne, rubuta cewa kai marubuci ne kuma nuna sabon littafinka. Idan kuma mai tsara bikin aure ne kai, rubuta cewa kai mai tsara biki ne wanda zai bai wa mai ziyara bikin aure mafi kayatarwa da zai taɓa samu. Ko kuma idan kana yin shafi ne don ƙaramin otal ɗinka, to rubuta cewa kai ne wuri mafi kyau don masauki da karin kumallo a garin. (Zan ƙara amfani da waɗannan misalan a ƙasa.)
Kada masu ziyararka su yi ta tsammanin abin da shafin ya ƙunsa. Ya kamata su fahimta nan take, sannan ne kawai za su yi ƙasa don duba ƙarin cikakkun bayanai.
Janyo Hankalin Masu Ziyararka da Niyya
Na gaba dole ne ka yi tunani game da ainihin manufar shafin yanar gizonka. Menene dalilin kafa shafin yanar gizonka tun da farko? Ko ma menene dalilin, dole ne ka sanya hakan a ɓangaren saman shafin.
Bari mu ɗauki ‘yan misalan da na ambata a sama. Ga sabon marubucin littafi, wataƙila za ka so samun karɓuwa sosai. Idan kana da littafin intanet kyauta, to za ka iya sanya maɓalli don masu ziyararka su saukar da shi. Ga mai tsara biki, za ka so mutane su tuntuɓe ka game da ayyukanka, sanya lambar wayarka ko fom ɗin tuntuɓa. Ko kuma ga ƙaramin otal, sanya fom ɗin yin oda tare da lambar wayarka.
Ga Page Builder Sandwich, ina so mutane su ƙara sanin manhajar, kuma daga ƙarshe su zama abokan ciniki. Don haka ina da maɓalli a wurin da ke ba masu ziyara damar gwada demo nan take, da wani maɓallin don siyan manhajar.
Tsara ɓangaren saman shafi
Yanzu da muka san abin da za mu saka, lokaci ya yi da za mu yanke shawara game da ƙirar. A nawa ra’ayin, na fi son abubuwan da aka raba su a tsaftace, shi ya sa muke da bango mai launi ɗaya a babban shafinmu. Amma kuma kyakkyawan ra’ayi ne ka haɗa abubuwan da ke saman shafinka da hoto ko bidiyo don sa shi ya fi jan hankali da rai.
Here’re a few examples of what you can do about your front page.
Add a background image. A large background image behind your large statement is a great eye-catcher and can further encourage visitor engagement. For new book author, maybe adding a background image illustrating the setting of his free ebook would entice people more.
Add an introduction video. Admit it, people can be lazy, especially when it comes to reading. So if your site is a bit complicated, it might be a good idea to add a short video that introduces your site/product quickly. For the wedding organizer, then this can be a video of their latest wedding. Or for our site for example, we can add in a quick intro about the features of our plugin.
Add a video background. This is a bit of a trend nowadays, but I find it appealing at times. If this suits your taste, then this might be a good idea.. I know PayPal had a video background before in their site. For the small hotel, you can put in a stationary video of a scenic area of your hotel as the backdrop.
Kammalawa
Ƙirƙirar abubuwan saman shafi don babban shafinka ba abu ne mai wahala ba, amma yana buƙatar ɗan tunani da gwaji don yin shi daidai. Idan kana da shafi a shirye, amma kana da yawan barin shafi mai yawa a Google Analytics ɗinka, to ina ƙarfafa ka da ka sake duba abubuwan da ke saman shafinka tare da shawarwarin da ke sama.
If you have tips on creating above the fold content, kindly share them in the comments!
Page Builder Sandwich can Help You Design Your Front Page & Above The Fold Content
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Barka da Sabuwar Shekara ga kowa da kowa!