사이트의 리드 생성을 극대화하는 10가지 방법 및 PBS의 지원 방법

Page Builder Sandwich helps you, well… build websites.

Keeping your audience reeled into your page (and successfully generating leads) is a different story altogether, though.

Don’t get us wrong. Lots of sites can achieve this without a worry, but that’s usually because they spend a significant amount of time and research doing just that.

In contrast, some sites admittedly have a little trouble pulling it off, and more often than not, some of them don’t know where to begin. But don’t worry – Page Builder Sandwich will try to lend you a hand with that very same thing.

Why is it Important to Generate Leads?

One crucial thing to remember is that generating leads takes more than just buying a domain and setting a website up.

Now, before we get too into it, take note that Page Builder Sandwich isn’t a marketing website.

하지만 어쨌든 리드 생성의 이면에는 과학적인 원리가 있다는 점을 아는 것이 중요합니다. 비록 저희 자신이 디지털 마케터는 아니지만, 성공적인 리드 전환은 디자인과 콘텐츠의 적절한 실행과도 관련이 있다는 점을 짚고 넘어가는 것이 필수적입니다. 바로 이 부분에서 저희가 도움을 드릴 수 있습니다.

“하지만 그 모든 마케팅 측면에서 여러분이 어떻게 도움을 줄 수 있나요?”

Great question! A few weeks ago we began corresponding with Straight North, a blog that specializes in digital marketing and lead conversion. They’ve given us some really tips which we hope you guys find helpful in your site-building journey.

Now, remember that there could be lots of factors as to why your website isn’t generating the amount of leads you’d like. The first step is to identify what these factors are, and hopefully, this list can help you out with doing just that.

TIP #1: Create Content that Stimulates Action

Straight North suggests that posting copy and content (both text and images) is a great way to catch your visitors’ attention. Remember to always allot sufficient time to research on what makes good copy and good content, and never underestimate either.

성공적인 리드를 창출하는 여정에 도움이 될 만한 몇 가지 웹사이트를 소개합니다:

• Interet Marketing Encyclopedia of Lead Generation
• Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way Don’t Get Left Behind: The 6 Most Effective Lead Generation Tactics For Content Marketers
• Don’t Get Left Behind: The 6 Most Effective Lead Generation Tactics For Content Marketers

How PBS Can Help:

Wow your site visitors by using interactive PBS elements like the Carousel, or use Parallax Scrolling, and Video Backgrounds to catch their attention. Remember to execute their placement in a balanced way though, as to not overwhelm your audience.

TIP #2: Intuitive Navigation

In the realm of web development and site-building, intuitiveness in the user interface (or UI) is key.

This means that when your visitors or users find their way around your site by intuition (i.e. easy site-navigation and straightforward instructions), they’re more likely to stay glued on your site.

만약 웹사이트를 둘러보는 과정이 답답한 경험이 된다면, 방문자는 귀하가 전하고자 하는 말이나 제공하는 혜택을 들을 만큼 오래 머무르지 않을 가능성이 큽니다.

Straight North adds that getting too “clever and creative” with navigation labels is a bad idea, and suggest that you use terms like “Contact Us” for call-to-action buttons, rather than using vague labels like “Interact!” or “Dialog.” Remember that bombarding your site with too much jargon can cause frustration to your audience as well.

So as long as navigating through your website comes to the user as second nature, then you have one less thing to worry about when trying to convert leads.

How PBS Can Help:

Page Builder Sandwich’s UI is highly intuitive, and is akin to using a Word processor (like Google Docs and Microsoft Word). Check out our demo to get some inspiration on how you can apply intuitive changes to your site, too!

TIP #3: Use Relevant, Custom Imagery

Your images and how they’re presented also matter, and they matter a lot.

While it may seem trivial to some, uploading boring stock images, stretched out/pixelzed photos, or badly-presented typography is a huge factor that dictates whether your visitors stay on your site, or move to a better, more credible-looking alternative.

How PBS Can Help:

Because it’s WordPress-run, PBS lets you post high-quality photos in your website. As long as you have the right image dimensions, you shouldn’t have a problem with posting photos.

Additional lifehack: You can also check out Pexels.com and Unsplash.com to get awesome, high-quality stock photos!

TIP #4: Persuasive Credibility Elements

Skepticism is a huge conversion killer.

That’s why more often than not, it’s always a good idea to add in elements that back up your credibility as a website (or business), like testimonials from credible sources, and logos of reputable companies or groups that you’ve worked with. So use customer testimonials, show logos of well-known customers, and include third-party mentions in your content.

How PBS Can Help:

Use PBS features to vouch for you. Display your customers’ testimonials in a Carousel, or use the Featurette element to showcase third-party mentions, or make use of the column element to effectively display logos of your well-known customers (like in the graphic above).

TIP #5: Get Personal!

Straight North says that using a lighter, casual tone makes all the difference when writing content (such as articles and bio’s) on your site. This lets your users know that you’re human too, and not just some bot trying to get a run for their money (which we hope you aren’t).

How PBS Can Help:

While this part is entirely up to you and your team, it wouldn’t hurt to use elements such as the Featurette, Gallery, and Image Box to liven up your bio’s as well. Adding in other PBS elements like Social Media Icons can help put a personal touch to your pages, too.

TIP #6: Irresistible Calls-to-Action

Calls-to-Action (CTA) are a crucial part of generating leads.

You will FAIL to capture first-visit conversions unless you ASK. – Straight North

Just asking isn’t enough, though. According to Straight North, your calls-to-action should be executed both “skillfully and persuasively”.

The trick is to have effective Calls-to-Actions plus a good combination of smart consistent placement, offers that give off substance, time-sensitive offers (giving them offers for a set, limited time will give them a sense of urgency), and most importantly, guaranteed offers.

You want your site to trust you. “Take away all arguments for delay, and conversions will increase”, Straight North says.

How PBS Can Help:

PBS’ Call-to-Action Button – as well as other elements such as the Countdown and Page Heading element – can help ease your burden regarding this task.

Executing them correctly is up to you and your team though, so make sure to give time to research about CTA placements and other marketing tips.

CTA 역량을 한 단계 끌어올리는 데 도움이 될 몇 가지 리소스를 소개합니다:

• The 25 Best Words to Use in Your Call-To-Action Buttons
• 31 Call-to-Action Examples You Can’t Help But Click
• 17 Best Practices for Crazy-Effective Call-To-Action Buttons

TIP #7: User-Friendly Forms

방문자가 웹사이트의 양식을 통해 자신의 정보를 제출하는 것이야말로 궁극적으로 성공적인 리드 전환을 측정하는 기준이 됩니다.

This is why placing user-friendly contact forms on your site is of the utmost importance. They’re the ultimate “make-or-break stage of a great conversion opportunity”, says Straight North.

How PBS Can Help:

With PBS’ Shortcode Mapper feature, you can place awesome, reputable contact forms like Advanced Custom Fields (ACF) and Contact Form 7 on your site.

TIP #8: Prominently Displayed Phone Numbers (or Contact Details)

전화 통화를 통해 지원을 제공하는 비즈니스 유형이라면 전화번호를 일관되고 눈에 띄게 표시하는 것이 필수입니다. Straight North는 수신자 부담 번호에 투자하는 것 역시 전환율을 높이는 데 큰 도움이 될 수 있다고 덧붙입니다.

저희와 같은 기술 기업이라면 웹사이트에 이메일 주소(또는 방문자가 연락할 수 있는 다른 방법)를 표시하는 것도 좋은 방법입니다.

How PBS Can Help:

PBS’ Full Page Niche-Based Templates have fields that let you feature phone numbers and other contact information more prominently, so that your visitors can reach you right away.

TIP #9: Continuous Testing

Straight North attests to the importance of site maintenance and testing: “No matter how good your website is in converting leads, it can always be better.”

이는 리드 전환을 시도하는 사이트뿐만 아니라 모든 웹사이트에 해당되는 사실입니다. 사이트를 최상의 상태로 유지하고 고객을 항상 만족시키는 것은 비즈니스가 오래도록 성장하는 데 큰 도움이 됩니다.

How PBS Can Help:

This one is up to you, but if you’d like a tip: the PBS Team continuously tests the site and page builder for any bugs, and always work to make sure you guys are satisfied. We don’t exactly have a feature for making sure you do regular tests on your site, so this one’s entirely up to you and your team. Do it, and do it well!

TIP #10: Mobile-Friendly Design

Almost everyone has a cellphone or tablet; but while only 23 percent of lead conversion rates come from mobile devices, it absolutely will not do to ignore any sort of potential conversions, no matter the percentage (leads are still leads, after all).

“Users converting from desktop view may have seen the site initially on a mobile device,” Straight North says. “Mobile conversions are (also) likely to grow as mobile Internet access continues to soar at the expense of desktops.”

How PBS Can Help:

Page Builder Sandwich is Mobile Responsive. You can view PBS-built sites on mobile, as well as check previews of your mobile site directly through desktop while editing. This way, you won’t have to keep switching to your phone in order to check if your site looks good on mobile.

Everything Matters in Site-Building

At the root of it all, it’s very, very important to understand that everything on your website – down to the smallest of details – has an impact on your audience.

The quality of your copy, images, your layout – all of it matters, and it matters a lot.

그리고 리드를 생성하려 할 때 사람들이 저지르는 가장 큰 실수 중 하나가 바로 이것입니다. 디자인, 텍스트 및 기타 콘텐츠와 같이 웹사이트를 구성하는 작은 요소들을 당연하게 여기는 것입니다.

Hopefully your website garners the success it very well deserves; it’s been built with PBS, after all.

귀하와 귀하의 모든 노력에 행운이 함께하기를 바라며, 늘 Page Builder Sandwich를 이용해 주셔서 감사합니다!

즐거운 사이트 제작이 되시길 바랍니다!