If there’s one thing you need to remember when building a website, it’s to never take good design for granted.
As we’ve mentioned in a previous article, a site visitor’s first impression on your website can make or break you in just a matter of seconds.
In other words, if they don’t like what they see within that timeframe, chances are they’re going to close their browser windows and direct their attention elsewhere.
Fortunately, there are a lot of ways to prevent this from happening; one of them is to familiarize yourself with good web design practices. And the good news is you don’t need to be a professional web designer in order to do so.
Because while it’s true that not everyone has a good eye for design, preventing bad design becomes easier once you know what to avoid.
그렇기 때문에 흔히 발생하는 이 4가지 웹 디자인 실수를 반드시 염두에 두세요. 이렇게 하면 마침내 웹사이트 제작을 시작할 때 걱정거리를 하나 덜 수 있습니다.
실수 #1: 3개 이상의 글꼴 사용
A rule of thumb when designing websites? Try not to have too much visual elements going on within your space. Having more than 3 fonts on your site design is a surefire way to break this one rule. It’ll also overwhelm your site visitors.
웹사이트 글꼴을 최대 3개 이내로 유지하는 것은 전문가들이 준수하는 일반적인 디자인 관행입니다. 또한 사이트의 가독성과 일관성을 높여주며, 이는 사이트 트래픽 성공의 핵심 요소입니다.
DON’T DO THIS:
Don’t use more than 3 fonts and try to avoid “fancy fonts” as much as possible. These tend to make your site look unprofessional and outdated.
DO THIS:
Use only 2 fonts, or a maximum of 3 if you have to. Notice how the page below looks clean and sleek, all while keeping readability and consistency all throughout the design.
Try comparing the differences between this example and the previous one. The example below with only two fonts is a website that your visitors will likely take seriously. This previous one above with the overwhelming amount of fonts isn’t.
Mistake #2: Failing to Use White Space
White space is one of the most important aspects of web design. But what is it?
Put simply, white space is literally the empty space between elements in a composition.
In other words, it’s negative space. This pertains to anything on your website that isn’t filled with text, photos, or other design elements.
Now, the problem arises when website owners want to fill all of the white space in, which is an absolute no-no.
White space matters because it gives your site visitors and readers some breathing space when going through your site. Just how it was mentioned in the first design mistake to avoid, overwhelming your website with too much design elements is more than enough reason for your site visitors to leave and for your traffic to decrease significantly. It also makes for poorly executed design.
DON’T DO THIS:
In the example below, take a look at how the text is nearing the edges of the purple section’s margin. Notice as well how all elements leave almost zero room for white space.
DO THIS INSTEAD:
Give your site readers some room to breathe. If adding in long paragraphs is unavoidable, just remember to always take the rules of spacing into account—they’re pretty easy to remember anyway ?. It will leave your page looking cool, crisp, and professional.
Mistake #3: Designing Websites With Zero Flow in Your Site’s Content
It’s important to pay attention as to how information on your website is presented. Moreover, site content should generally follow a logical flow, taking the site viewer’s intuition into consideration.
어떤 의미인지 아래의 두 가지 예를 확인해 보세요.
DON’T DO THIS:
Unless you’re a graphic designer by profession, it’s probably not a good idea to experiment with the standard flow of your website’s sections.
Below, you can see that the site’s design lacks both visual and logical flow; everything is all over the place. You don’t want your audience having a hard time navigating through your site, either. This is another surefire way to do it.
DO THIS INSTEAD:
Notice how the sections of the website flow depending on what actions the visitor is most likely to take.
디자인이 직관적이며 논리적인 흐름을 갖추고 있습니다. 먼저, 기관에 대해 소개하고 어떤 곳인지, 무슨 일을 하는지와 같은 기본적인 정보를 방문자에게 전달합니다. 둘째로, 신뢰할 수 있는 수치를 추가하여 공신력을 확보합니다. 마지막으로, 웹사이트는 방문자에게 연락처와 이벤트 목록을 제공하여 행동을 유도합니다.
Mistake #4: Trying to Fit in Every Bit of Information Onto Your Website
여백이 있어야 할 자리에 불필요한 텍스트를 벽처럼 빽빽하게 채워 넣으면 방문자를 쫓아낼 수 있습니다. 중요한 세부 정보만 남겨두는 것을 잊지 마세요.
Studies find that readers only visit 20% of your webpage; everyone else outside that percentage will probably just scroll through your site.
DON’T DO THIS.
Don’t overwhelm your visitors with inconsistent, giant walls of text, especially if it means having to sacrifice your website design’s cohesiveness and structure.
DO THIS INSTEAD:
Keep your copy short and concise, and take out chunks of unecessary text if you can help it. Only keep vital information that your site visitors absolutely need to know.
Conclusion
Website design is important, and can be a huge deciding factor in whether or not you gain site traffic.
이를 당연하게 여기지 않는 것을 기억하세요. 항상 리서치에 시간을 할애하고, 방향을 잡는 데 도움이 되는 디자인 관련 글을 찾아보세요. 어느샌가 사이트 트래픽이 상승 곡선을 그리는 것을 보게 될 것입니다. ? 행운을 빕니다!
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This week’s useful resource:
CANVA has hundreds of resources that you can access on their website. Apart from useful and easy-to-follow design tips, they also have photo editing tools, graphs, and a wide range of useful resources you can use for your creative projects.
다음 디자인 프로젝트를 위해 Canva에서 제공하는 이 멋진 컬러 가이드를 확인해 보세요.
