If there’s one thing you need to remember when building a website, it’s to never take good design for granted.
As we’ve mentioned in a previous article, a site visitor’s first impression on your website can make or break you in just a matter of seconds.
In other words, if they don’t like what they see within that timeframe, chances are they’re going to close their browser windows and direct their attention elsewhere.
Fortunately, there are a lot of ways to prevent this from happening; one of them is to familiarize yourself with good web design practices. And the good news is you don’t need to be a professional web designer in order to do so.
Because while it’s true that not everyone has a good eye for design, preventing bad design becomes easier once you know what to avoid.
Tuy nhiên, hãy chắc chắn rằng bạn luôn ghi nhớ 4 sai lầm phổ biến trong thiết kế web này. Bằng cách này, bạn sẽ bớt đi một điều phải lo lắng khi cuối cùng cũng bắt tay vào xây dựng trang web của mình.
Sai lầm #1: Sử dụng nhiều hơn 3 phông chữ
A rule of thumb when designing websites? Try not to have too much visual elements going on within your space. Having more than 3 fonts on your site design is a surefire way to break this one rule. It’ll also overwhelm your site visitors.
Giữ phông chữ trên trang web của bạn ở mức tối đa 3 loại là một nguyên tắc thiết kế chung được các chuyên gia tuân thủ. Hơn nữa, điều này còn làm tăng khả năng đọc hiểu và tính nhất quán cho trang web của bạn, vốn là chìa khóa mang lại thành công cho lưu lượng truy cập trang web.
DON’T DO THIS:
Don’t use more than 3 fonts and try to avoid “fancy fonts” as much as possible. These tend to make your site look unprofessional and outdated.
DO THIS:
Use only 2 fonts, or a maximum of 3 if you have to. Notice how the page below looks clean and sleek, all while keeping readability and consistency all throughout the design.
Try comparing the differences between this example and the previous one. The example below with only two fonts is a website that your visitors will likely take seriously. This previous one above with the overwhelming amount of fonts isn’t.
Mistake #2: Failing to Use White Space
White space is one of the most important aspects of web design. But what is it?
Put simply, white space is literally the empty space between elements in a composition.
In other words, it’s negative space. This pertains to anything on your website that isn’t filled with text, photos, or other design elements.
Now, the problem arises when website owners want to fill all of the white space in, which is an absolute no-no.
White space matters because it gives your site visitors and readers some breathing space when going through your site. Just how it was mentioned in the first design mistake to avoid, overwhelming your website with too much design elements is more than enough reason for your site visitors to leave and for your traffic to decrease significantly. It also makes for poorly executed design.
DON’T DO THIS:
In the example below, take a look at how the text is nearing the edges of the purple section’s margin. Notice as well how all elements leave almost zero room for white space.
DO THIS INSTEAD:
Give your site readers some room to breathe. If adding in long paragraphs is unavoidable, just remember to always take the rules of spacing into account—they’re pretty easy to remember anyway ?. It will leave your page looking cool, crisp, and professional.
Mistake #3: Designing Websites With Zero Flow in Your Site’s Content
It’s important to pay attention as to how information on your website is presented. Moreover, site content should generally follow a logical flow, taking the site viewer’s intuition into consideration.
Hãy xem hai ví dụ dưới đây để hiểu rõ hơn ý của chúng tôi.
DON’T DO THIS:
Unless you’re a graphic designer by profession, it’s probably not a good idea to experiment with the standard flow of your website’s sections.
Below, you can see that the site’s design lacks both visual and logical flow; everything is all over the place. You don’t want your audience having a hard time navigating through your site, either. This is another surefire way to do it.
DO THIS INSTEAD:
Notice how the sections of the website flow depending on what actions the visitor is most likely to take.
Thiết kế mang tính trực quan và có luồng phân bổ hợp lý: Đầu tiên, tổ chức tự giới thiệu và cung cấp cho người xem những thông tin cơ bản; chẳng hạn như tổ chức nói về điều gì và làm những gì. Thứ hai, tổ chức bổ sung các số liệu đáng tin cậy để tạo dựng uy tín. Cuối cùng, trang web cung cấp cho người xem số điện thoại liên hệ và danh sách các sự kiện, thúc đẩy họ hành động.
Mistake #4: Trying to Fit in Every Bit of Information Onto Your Website
Việc nhồi nhét cả khối văn bản không cần thiết vào những nơi lẽ ra nên để khoảng trắng có thể khiến khán giả của bạn rời đi. Hãy nhớ rằng chỉ nên giữ lại những chi tiết quan trọng.
Studies find that readers only visit 20% of your webpage; everyone else outside that percentage will probably just scroll through your site.
DON’T DO THIS.
Don’t overwhelm your visitors with inconsistent, giant walls of text, especially if it means having to sacrifice your website design’s cohesiveness and structure.
DO THIS INSTEAD:
Keep your copy short and concise, and take out chunks of unecessary text if you can help it. Only keep vital information that your site visitors absolutely need to know.
Conclusion
Website design is important, and can be a huge deciding factor in whether or not you gain site traffic.
Hãy nhớ đừng xem nhẹ điều này. Luôn dành thời gian để nghiên cứu và tìm đọc các bài viết về thiết kế để định hướng cho bạn trong suốt quá trình thực hiện. Chẳng mấy chốc, bạn sẽ thấy lưu lượng truy cập trang web của mình ngày càng tăng lên. ? Chúc bạn may mắn!
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This week’s useful resource:
CANVA has hundreds of resources that you can access on their website. Apart from useful and easy-to-follow design tips, they also have photo editing tools, graphs, and a wide range of useful resources you can use for your creative projects.
Hãy tham khảo Hướng dẫn về Màu sắc tuyệt vời này từ Canva cho dự án thiết kế tiếp theo của bạn.
