2018年您需要避免的4个网站设计错误

If there’s one thing you need to remember when building a website, it’s to never take good design for granted.

As we’ve mentioned in a previous article, a site visitor’s first impression on your website can make or break you in just a matter of seconds.

In other words, if they don’t like what they see within that timeframe, chances are they’re going to close their browser windows and direct their attention elsewhere.

Fortunately, there are a lot of ways to prevent this from happening; one of them is to familiarize yourself with good web design practices. And the good news is you don’t need to be a professional web designer in order to do so.

Because while it’s true that not everyone has a good eye for design, preventing bad design becomes easier once you know what to avoid.

话虽如此，请务必牢记这 4 个常见的网页设计错误。这样一来，当你最终开始搭建网站时，就可以少操一份心。

错误 #1：使用超过 3 种字体

A rule of thumb when designing websites? Try not to have too much visual elements going on within your space. Having more than 3 fonts on your site design is a surefire way to break this one rule. It’ll also overwhelm your site visitors.

将网站字体控制在不超过 3 种是专业人士遵循的通用设计准则。此外，它还能提高你网站的可读性和一致性，而这些正是网站流量取得成功的关键。

DON’T DO THIS:

Don’t use more than 3 fonts and try to avoid “fancy fonts” as much as possible. These tend to make your site look unprofessional and outdated.

DO THIS:

Use only 2 fonts, or a maximum of 3 if you have to. Notice how the page below looks clean and sleek, all while keeping readability and consistency all throughout the design.

Try comparing the differences between this example and the previous one. The example below with only two fonts is a website that your visitors will likely take seriously.  This previous one above with the overwhelming amount of fonts isn’t.

Mistake #2: Failing to Use White Space

White space is one of the most important aspects of web design. But what is it?

Put simply, white space is literally the empty space between elements in a composition.

In other words, it’s negative space. This pertains to anything on your website that isn’t filled with text, photos, or other design elements.

Now, the problem arises when website owners want to fill all of the white space in, which is an absolute no-no.

White space matters because it gives your site visitors and readers some breathing space when going through your site. Just how it was mentioned in the first design mistake to avoid, overwhelming your website with too much design elements is more than enough reason for your site visitors to leave and for your traffic to decrease significantly. It also makes for poorly executed design.

DON’T DO THIS:

In the example below, take a look at how the text is nearing the edges of the purple section’s margin. Notice as well how all elements leave almost zero room for white space.

DO THIS INSTEAD:

Give your site readers some room to breathe. If adding in long paragraphs is unavoidable, just remember to always take the rules of spacing into account—they’re pretty easy to remember anyway ?.  It will leave your page looking cool, crisp, and professional.

Mistake #3: Designing Websites With Zero Flow in Your Site’s Content

It’s important to pay attention as to how  information on your website is presented. Moreover, site content should generally follow a logical flow, taking the site viewer’s intuition into consideration.

查看下面的两个示例，了解我们的意思。

DON’T DO THIS:

Unless you’re a graphic designer by profession, it’s probably not a good idea to experiment with the standard flow of your website’s sections.

Below, you can see that the site’s design lacks both visual and logical flow; everything is all over the place. You don’t want your audience having a hard time navigating through your site, either. This is another surefire way to do it.

DO THIS INSTEAD:

Notice how the sections of the website flow depending on what actions the visitor is most likely to take.

该设计直观且逻辑流畅：首先，该机构进行了自我介绍，并向受众介绍了基本情况，例如它的主旨和业务。其次，它加入了可靠的数据以建立公信力。最后，网站向受众提供了联系电话和活动列表，促使他们采取行动。

Mistake #4: Trying to Fit in Every Bit of Information Onto Your Website

在原本应该留白的地方添加大量不必要的文本可能会赶走你的受众。请记住只保留重要细节。

Studies find that readers only visit 20% of your webpage; everyone else outside that percentage will probably just scroll through your site.

DON’T DO THIS.

Don’t overwhelm your visitors with inconsistent, giant walls of text, especially if it means having to sacrifice your website design’s cohesiveness and structure.

DO THIS INSTEAD:

Keep your copy short and concise, and take out chunks of unecessary text if you can help it. Only keep vital information that your site visitors absolutely need to know.

Conclusion

Website design is important, and can be a huge deciding factor in whether or not you gain site traffic.

请记住不要认为这是理所当然的。一定要留出时间进行调研，并查阅设计文章来为你提供指导。不知不觉中，你就会看到网站流量开始攀升。？祝你好运！

This week’s useful resource:

CANVA has hundreds of resources that you can access on their website. Apart from useful and easy-to-follow design tips, they also have photo editing tools, graphs, and a wide range of useful resources you can use for your creative projects.

查看这份来自 Canva 的超酷配色指南，为你接下来的设计项目汲取灵感。