What you put in the top of your front page has a huge impact on the success or failure of your website. Put the wrong thing in, and you’ll probably see your visitors quickly navigating away from your site. Put the right content there and you may see your sales go up.
This article isn’t an all-in-one guide for creating above the fold content, nor is about an all-encompassing rule on what you should put in. Rather, I will give you a few tips, recommendations and a little bit of helpful research about this topic.
Kahor intaadan toos u bilaabin, way wanaagsan tahay inaad marka hore ogaato waxa loogu yeero qaybta sare ee boggaaga hore. Waxaa jira magac ka fiican qaybta-sare-ee-boggaaga.
“Above the Fold”
Waxaa loogu yeeraa Above the Fold. Sababtu waa maxay? Sababtoo ah waqtiyadii hore markii ay bini’aadamku haysteen waxyaalahan loo yaqaan wargeysyada, inta badan waxaa la laabi jiray badhtanka si qaybta sare oo keliya ay isla markiiba u muuqato. Qaybtaas sare ama qaybta “above the fold” waxay ka koobnayd cinwaanka/cinwaannada ugu muhiimsan maalintaas, kaddibna markaad kala furto waxaad arkaysaa cinwaannada kale ee aan sidaas u sii muhiimsanayn. Si la mid ah mareegaha internet-ka, qaybta sare ee mareegtaada ayaa ah waxa ugu horreeya ee ay dadku arkaan, kaddibna markaad hoos u rogto waxaad arkaysaa qaybta kale ee mareegta, taasoo u dhiganta kala furista wargeyska.
Haddii aynu ku ekaanno tusaalaha wargeyska, aan niraahno waxaad ku socotay waddada waxaadna aragtay qof wargeysyo iibinaya. Markaad aragto wargeyska haddii cinwaanku uu yahay mid xiiso leh, waxa laga yaabaa inaad iibsato wargeyska si aad u aragto inta kale. Arrintu asal ahaan waa isku mid xagga mareegaha internet-ka, haddii booqdayaashu ay soo maraan mareegtaada oo ay u arkaan nuxurka qaybta sare (above the fold) mid xiiso leh, markaas waxaa laga yaabaa inay ku qancaan oo ay hoos u rogaan ama daawadaan inta kale ee mareegtaada si ay wax badan u arkaan.
Cilmi-baarista Nielsen
Earlier I said that your above the fold content may make or break your site. Nielsen Normal Group has written a few research articles about this across the years. I’ll quote the summary of their article The Fold Manifesto: Why the Page Fold Still Matters
The average difference in how users treat info above vs. below the fold is 84%.
If you just got confused about the wording of the quote, I did too at the start. Let me clarify: That study doesn’t mean that 84% of people do not scroll down, on the other hand I’ve seen other research say that most people do scroll down to the bottom of the page. It also doesn’t mean that the lower part isn’t important. Instead it means that the behavior of your visitors in your site is largely impacted by your content above the fold.
Tani waa mid macquul ah maadaama qaybta sare ee mareegtu ay tahay waxa ugu horreeya ee aad aragto.
Marka, adigoo og sida uu muhiimka u yahay nuxurka qaybta sare (above the fold) ee boggaaga hore, maxaa tahay inaad geliso qaybta sare ee mareegtaada?
Toos u Gal Ujeeddada
Isla markiiba dhig waxa ay mareegtaadu ku saabsan tahay. Boggaaga hore iyo qaybta sare (above the fold) waa halbowlaha mareegtaada oo dhan. Haddii booqdayaashaadu ay wareeraan, markaas si degdeg ah ayay uga leexan doonaan oo ay u xiri doonaan tab-ka. Haddii aad tahay qoraa buug cusub, qor inaad tahay qoraa oo soo bandhig buuggaagii ugu dambeeyay. Haddii aad tahay qabanqaabiye aroos, qor inaad tahay qabanqaabiye aroos kaasoo booqdahaaga siin doona arooskii ugu xusuusta badnaa ee abid soo mara. Ama haddii aad mareeg u samaynayso huteelkaaga yar, markaas qor inaad tahay goobta ugu fiican magaalada ee sariirta iyo quraacda leh. (Tusaalooyinkan wax badan ayaan hoos ugu isticmaali doonaa.)
Booqdayaashaadu ma aha inay qiyaasaan waxa ay mareegtu ku saabsan tahay. Waa inay isla markiiba fahmaan, kaliya markaas ayay hoos u rogi doonaan si ay u arkaan faahfaahin dheeraad ah.
Si Ula-kac ah u Soo Jiido Booqdayaashaada
Marka xigta waa inaad ka fikirtaa ujeeddada dhabta ah ee mareegtaada. Waa maxay sababta aad marka horeba u dhistay mareegtaada? Sabab kasta ha ahaatee, waa inaad sidoo kale taas gelisaa qaybta sare (above the fold).
Aynu soo qaadanno dhowrkii tusaale ee aan kor ku soo xusay. Qoraa buug cusub ahaan, waxay u badan tahay inaad doonayso in dad badan ku bartaan. Haddii aad haysato buug elektaroonig (ebook) ah oo bilaash ah, markaas waxaad gelin kartaa badhan ay booqdayaashaadu ku soo dejiyaan. Xagga qabanqaabiyaha arooska, waxaad doonaysaa inay dadku kula soo xiriiraan adeegyadaada darteed, geli lambarkaaga taleefanka ama foomka xiriirka. Ama huteelka yar, geli foomka ballansashada oo ay weheliyaan lambarkaaga taleefanka.
Page Builder Sandwich ahaan, waxaan rabaa in dadku ay wax badan ka bartaan plugin-ka, ugu dambayntiina ay noqdaan macaamiil. Markaa waxaan ku leeyahay badhan u oggolaanaya booqdayaasha inay isla markiiba tijaabiyaan demo-ga, iyo badhan kale oo ay ku iibsadaan plugin-ka.
Naqshadaynta qaybta sare (above the fold)
Hadda oo aynu ognahay waxa la gelinayo, hadda waa waqtigii go’aan laga gaari lahaa naqshadda. Shakhsi ahaan, waxaan doorbidaa nuxur nadiif ah oo qaybo loo qaybiyay, waana sababta asalka adag loogu sameeyay boggeenna hore. Laakiin sidoo kale waa fikrad wanaagsan inaad nuxurka qaybtaada sare (above the fold) ku darto sawir ama muuqaal si aad uga dhigto mid firfircoon.
Here’re a few examples of what you can do about your front page.
Add a background image. A large background image behind your large statement is a great eye-catcher and can further encourage visitor engagement. For new book author, maybe adding a background image illustrating the setting of his free ebook would entice people more.
Add an introduction video. Admit it, people can be lazy, especially when it comes to reading. So if your site is a bit complicated, it might be a good idea to add a short video that introduces your site/product quickly. For the wedding organizer, then this can be a video of their latest wedding. Or for our site for example, we can add in a quick intro about the features of our plugin.
Add a video background. This is a bit of a trend nowadays, but I find it appealing at times. If this suits your taste, then this might be a good idea.. I know PayPal had a video background before in their site. For the small hotel, you can put in a stationary video of a scenic area of your hotel as the backdrop.
Gunaanad
U samaynta nuxurka qaybta sare (above the fold) boggaaga hore ma adka, laakiin waxay u baahan tahay xoogaa fikir iyo tijaabin ah si sax loo sameeyo. Haddii aad hore u lahayd mareeg aadna ku kalsoon tahay, balse aad leedahay heer sare oo ah dadka sida degdegga ah uga baxaya (bounce rate) xagga Google Analytics-kaaga, markaas waxaan kugu dhiirrigelinayaa inaad isku daydo oo aad dib uga fikirto nuxurka qaybtaada sare adoo adeegsanaya talooyinka kore.
If you have tips on creating above the fold content, kindly share them in the comments!
Page Builder Sandwich can Help You Design Your Front Page & Above The Fold Content
Page Builder Sandwich is a WordPress plugin that allows you to create any design you want without writing any piece of code.