What you put in the top of your front page has a huge impact on the success or failure of your website. Put the wrong thing in, and you’ll probably see your visitors quickly navigating away from your site. Put the right content there and you may see your sales go up.
This article isn’t an all-in-one guide for creating above the fold content, nor is about an all-encompassing rule on what you should put in. Rather, I will give you a few tips, recommendations and a little bit of helpful research about this topic.
Mavzuga to’g’ridan-to’g’ri sho’ng’ishdan oldin, bosh sahifangizning yuqori qismi nima deb atalishini bilib olgan ma’qul. Uning uchun saytingizning-yuqori-qismi degan nomdan ko’ra yaxshiroq nom mavjud.
“Above the Fold”
U “Above the Fold” (buklamadan yuqori qism) deb ataladi. Nega? Chunki insoniyat gazeta deb ataluvchi narsalardan foydalangan ilk davrlarda, ular odatda ikkiga buklanib qo’yilgan bo’lardi, shuning uchun darhol faqat yuqori qismi ko’rinar edi. O’sha yuqori qism yoki “buklamadan yuqori” qism kunning eng muhim sarlavha(lar)ini o’z ichiga olgan bo’lib, gazetani ochganingizda esa unchalik muhim bo’lmagan qolgan sarlavhalarni ko’rardingiz. Veb-saytlarda ham xuddi shunday, saytingizning yuqori qismi odamlar birinchi bo’lib ko’radigan narsadir, so’ngra pastga aylantirganingizda, xuddi gazetani ochgandek, saytning qolgan qismini ko’rasiz.
Gazeta misoliga to’xtaladigan bo’lsak, aytaylik, ko’chada ketayotib gazeta sotuvchisini ko’rib qoldingiz. Agar gazetani ko’rganingizda undagi sarlavha qiziqarli bo’lsa, qolgan qismini ham o’qish uchun gazetani sotib olishingiz mumkin. Bu veb-saytlar bilan ham aynan bir xil: agar tashrif buyuruvchilar saytingizga kirib, birinchi ko’rinadigan qismdagi (above the fold) kontentni qiziqarli deb topsa, ular qiziqib qolib, ko’proq ma’lumot olish uchun pastga tushishadi yoki saytingizning qolgan qismini ko’rib chiqishadi.
Nielsen tadqiqoti
Earlier I said that your above the fold content may make or break your site. Nielsen Normal Group has written a few research articles about this across the years. I’ll quote the summary of their article The Fold Manifesto: Why the Page Fold Still Matters
The average difference in how users treat info above vs. below the fold is 84%.
If you just got confused about the wording of the quote, I did too at the start. Let me clarify: That study doesn’t mean that 84% of people do not scroll down, on the other hand I’ve seen other research say that most people do scroll down to the bottom of the page. It also doesn’t mean that the lower part isn’t important. Instead it means that the behavior of your visitors in your site is largely impacted by your content above the fold.
Bu mantiqan to’g’ri, chunki veb-saytning yuqori qismi siz birinchi bo’lib ko’radigan joydir.
Shunday qilib, bosh sahifangizning birinchi ko’rinadigan qismidagi kontent qanchalik muhimligini bilgan holda, saytingizning yuqori qismiga nima joylashtirishingiz kerak?
To’g’ridan-to’g’ri maqsadga o’ting
Saytingiz nima haqida ekanligini darhol ko’rsating. Bosh sahifangiz va uning birinchi ko’rinadigan qismi butun saytingizning hayotiy manbaidir. Agar tashrif buyuruvchilar nimadir tushunmay adashib qolsa, ular tezda orqaga qaytib, sahifani yopishadi. Agar siz yangi kitob muallifi bo’lsangiz, shunday ekanligingizni yozing va eng so’nggi kitobingizni namoyish eting. Agar to’y tashkilotchisi bo’lsangiz, tashrif buyuruvchiga ularning hayotidagi eng unutilmas to’yni taqdim eta oladigan to’y tashkilotchisi ekanligingizni yozing. Yoki kichik mehmonxonangiz uchun sayt tayyorlayotgan bo’lsangiz, shahardagi eng yaxshi mini-mehmonxona ekanligingizni yozing. (Quyida ushbu misollardan ko’proq foydalanaman.)
Tashrif buyuruvchilaringiz sayt nima haqida ekanligini taxmin qilishga majbur bo’lmasligi kerak. Ular buni darhol tushunishlari lozim, shundagina ular batafsilroq ma’lumot olish uchun pastga tushishadi.
Tashrif buyuruvchilarni maqsadli ravishda jalb qiling
Keyin veb-saytingizning asl maqsadi haqida o’ylashingiz kerak. Avvalo, veb-saytingizni yaratishdan asosiy sabab nima? Sababi nima bo’lishidan qat’i nazar, uni ham birinchi ko’rinadigan qismga joylashtirishingiz kerak.
Yuqorida keltirib o’tgan bir nechta misollarimni olaylik. Yangi kitob muallifi sifatida, ehtimol siz ko’proq tanilishni xohlaysiz. Agar sizda bepul elektron kitob bo’lsa, tashrif buyuruvchilar uni yuklab olishlari uchun tugma joylashtirishingiz mumkin. To’y tashkilotchisi bo’lsangiz, odamlar xizmatlaringiz yuzasidan siz bilan bog’lanishlarini xohlaysiz — telefon raqamingizni yoki aloqa formasini qo’ying. Kichik mehmonxona uchun esa, telefon raqamingiz bilan birga bron qilish formasini joylashtiring.
Page Builder Sandwich uchun men odamlar plagin haqida ko’proq bilib olishlarini va oxir-oqibat mijozga aylanishlarini xohlayman. Shuning uchun u yerda tashrif buyuruvchilarga darhol demoni sinab ko’rish imkonini beruvchi tugma hamda plaginni sotib olish uchun yana bir tugma mavjud.
Birinchi ko’rinadigan qismni loyihalash
Nimani joylashtirish kerakligini bilganimizdan so’ng, endi dizayn haqida qaror qabul qilish vaqti keldi. Shaxsan men tartibli va bo’limlarga ajratilgan kontentni afzal ko’raman, shuning uchun ham bosh sahifamizda bir tekis fon ishlatilgan. Ammo birinchi ko’rinadigan qismdagi kontentingizni yanada jonli qilish uchun uni rasm yoki video bilan boyitish ham yaxshi g’oyadir.
Here’re a few examples of what you can do about your front page.
Add a background image. A large background image behind your large statement is a great eye-catcher and can further encourage visitor engagement. For new book author, maybe adding a background image illustrating the setting of his free ebook would entice people more.
Add an introduction video. Admit it, people can be lazy, especially when it comes to reading. So if your site is a bit complicated, it might be a good idea to add a short video that introduces your site/product quickly. For the wedding organizer, then this can be a video of their latest wedding. Or for our site for example, we can add in a quick intro about the features of our plugin.
Add a video background. This is a bit of a trend nowadays, but I find it appealing at times. If this suits your taste, then this might be a good idea.. I know PayPal had a video background before in their site. For the small hotel, you can put in a stationary video of a scenic area of your hotel as the backdrop.
Xulosa
Bosh sahifangiz uchun birinchi ko’rinadigan qism kontentini yaratish qiyin emas, ammo uni to’g’ri bajarish uchun biroz o’ylash va sinovdan o’tkazish talab etiladi. Agar sizda allaqachon sayt mavjud bo’lsa va undan qoniqayotgan bo’lsangiz-u, lekin Google Analytics’da rad etishlar ko’rsatkichi (bounce rate) yuqori bo’lsa, unda yuqoridagi maslahatlar asosida birinchi ko’rinadigan qism kontentini qayta ko’rib chiqishingizni tavsiya qilaman.
If you have tips on creating above the fold content, kindly share them in the comments!
Page Builder Sandwich can Help You Design Your Front Page & Above The Fold Content
Page Builder Sandwich is a WordPress plugin that allows you to create any design you want without writing any piece of code.