ຜູ້ຂຽນ: Neil Lock

In a previous article, we mentioned that 84% of website conversions occur on the first visit. And during this first visit, the average site visitor is only going to stay on your website for about 10 seconds.

That means that’s all the time you have to make a good impression, convince your visitors to stay on your site, and to (hopefully) convert that site visit into a lead.

ມັນຂ້ອນຂ້າງສ້າງຄວາມກົດດັນເມື່ອທ່ານຄິດກ່ຽວກັບມັນ.

But not to worry- landing pages help you do just that. More specifically though, well-crafted landing pages help you to do just that.

So what are they?

In the simplest terms, a landing page is any page that gets traffic from anywhere other than the usual pages on your site (like your Homepage, FAQ, or Contact Us page).

The difference between these “usual pages” though, is that landing pages reel in your audience using content that creates a sense of urgency – like call-to-action buttons and promo pages, for example – and they do it all in one page with a specific goal set in mind: They make your audience take action.

And if all goes as expected, you get to convert your audience and site visitors into leads. This is called lead generation.

Landing page ແມ່ນພາກສ່ວນທີ່ສຳຄັນຂອງທຸກໆເວັບໄຊ, ໂດຍສະເພາະເມື່ອທ່ານກຳລັງພະຍາຍາມສ້າງກຸ່ມຜູ້ຊົມ, ແລະ ສ້າງລູກຄ້າທີ່ມຸ່ງຫວັງ. ພວກມັນຍັງເປັນປັດໄຈໃຫຍ່ໃນການສ້າງລາຍໄດ້ອີກດ້ວຍ.

What do they look like and when do I start making one?

ນີ້ແມ່ນຕົວຢ່າງຂອງ landing page ທີ່ດີເລີດຈາກ Unbounce, ເຊິ່ງພວກເຮົາແມ່ນມັກຫຼາຍ:

This has all of the right elements you need to execute the perfect landing page: it’s got just the right amount of text (which is really helpful for boosting SEO), and it’s packaged in a way that it’s not too heavy or intimidating for site visitors.

The imagery is great as well, and the placement of the two call-to-action (or CTA) buttons give the visitors just enough cues to sign up for their service. Not too little, but not too much either.

(ຄຳແນະນຳ: landing page ຂອງ Unbounce ເບິ່ງຄືວ່າຫຼູຫຼາຫຼາຍ – ອາດຈະເບິ່ງຄືຍາກເລັກນ້ອຍຖ້າທ່ານພະຍາຍາມເຮັດແບບດຽວກັນໃນ landing page ຂອງທ່ານເອງ – ແຕ່ຕົວຈິງແລ້ວທ່ານສາມາດສ້າງໜ້າທີ່ຄ້າຍຄືກັນ ແລະ ເບິ່ງດີຄືກັນໄດ້ໂດຍໃຊ້ PBS).

MAKE YOUR OWN LANDING PAGE: If you’re new to design, First Site Guide’s Elements & Principles of Design Cheat Sheet proves to be friendly and reliable for beginners.

Take note though, that Unbounce’s example isn’t the only way you can create your landing page.

You can always go for a simpler, cleaner look, like Uber’s landing page below:

The text’s placement, along with the sign-up forms look crisp and clean. There’s also minimal distractions on this landing page, which prompts its visitors to sign up right away.

MAKE YOUR OWN LANDING PAGE: First Site Guide’s Psychology of Color Cheat Sheet is a huge helA, which can help you balance out the right kind of colors that create a minimal yet classy effect for your landing pages.

You can have more than one

This is a little tricky because you have to learn how to strike a balance, but if you think it’ll help generate more leads,  you can actually build more than one landing page. Again, different landing pages cater to different needs.

ຍົກຕົວຢ່າງໜ້ານີ້ (ໜຶ່ງໃນຫຼາຍໆໜ້າ) ຈາກ MailChimp, ເຊິ່ງກະຕຸ້ນໃຫ້ຜູ້ຊົມລົງທະບຽນໃຊ້ບໍລິການຂອງພວກເຂົາໂດຍບໍ່ເສຍຄ່າ:

(It worked by the way, as we use MailChimp for our newsletter service, too).

Take note of the text – it’s straight to the point, and addresses the target’s audience needs in just three simple, albeit powerful words; enough to catch the visitor’s attention, and convert into a lead.

Here’s another from Truila, which helps its users get an estimate of how much their houses are worth.

Unlike the previous examples, Truilia doesn’t offer a catch to their customers in this particular landing page. They simply offer to give the visitor a chance to test out their service.

Again, take note of the copy: no fluff, and it gets straight to the point.

Usually, landing pages like these direct you towards another, one that has more information about what the website is offering. This is also a great technique used to capture more leads.

MAKE YOUR OWN LANDING PAGE: Did you know that “Under Construction” pages count as landing pages, too? This blog post by First Site Guide teaches you how to make one.

More doesn’t always mean merrier

It’s important to remember that the problem isn’t the lack of landing pages per se – but the lack of well-created, successful landing pages.

ທຸກເວັບໄຊສາມາດສ້າງມັນຂຶ້ນມາໄດ້ຫຼາຍໆໜ້າ, ແຕ່ນັ້ນບໍ່ໄດ້ເຮັດໃຫ້ການປ່ຽນເປັນລູກຄ້າທີ່ມຸ່ງຫວັງປະສົບຜົນສຳເລັດໂດຍອັດຕະໂນມັດ.

ອີກເທື່ອໜຶ່ງ, ເລື່ອງຂອງ landing page ແມ່ນມີຄວາມສັບສົນຫຼາຍ– ດັ່ງນັ້ນຖ້າທ່ານສາມາດລົງທຶນໃນການສຶກສາສິລະປະ ແລະ ວິທະຍາສາດທີ່ຢູ່ເບື້ອງຫຼັງມັນໄດ້, ພວກເຮົາຂໍແນະນຳຢ່າງຍິ່ງໃຫ້ທ່ານເຮັດ.

Here are some websites that’ll be really helpful in your journey to creating landing pages

Landing Folio

http://www.landingfolio.com/

Landing Folio is an extensive gallery that’s really useful when it comes to getting inspiration for landing page designs. They also offer some kick-ass, friendly courses on how to perfect the art of creating landing pages. Plus, all the designs are pretty and fun to look at as well.

First Site Guide

http://firstsiteguide.com

First Site Guide ແມ່ນໜຶ່ງໃນເວັບໄຊທີ່ເຕັມໄປດ້ວຍແຫຼ່ງຂໍ້ມູນທີ່ສຸດໃນອິນເຕີເນັດ, ໂດຍສະເພາະຖ້າທ່ານເປັນມືໃໝ່ໃນໂລກເວັບໄຊ ແລະ ຕ້ອງການສ້າງບາງສິ່ງຈາກມັນ. ພວກເຂົາມີຊັບພະຍາກອນຕັ້ງແຕ່ລາຍຊື່ເຄື່ອງມືສ້າງເນື້ອຫາ, ການຣີວິວ ແລະ ການປຽບທຽບຜະລິດຕະພັນ, ອິນໂຟກຣາຟິກ, ວິດີໂອສອນທີ່ເຂົ້າໃຈງ່າຍ, ແລະ ອື່ນໆ. ເປັນປະໂຫຍດຢ່າງແນ່ນອນຖ້າທ່ານຫາກໍ່ເລີ່ມຕົ້ນສ້າງ landing page ທຳອິດຂອງທ່ານ.

Conversion Lab

http://conversionlab.no/

Apart from the fact that their own landing page is pretty well-crafted itself, Conversion Lab does exactly what they say they do: they help you get conversions. They also help out with testing too, which is crucial to any website that’s trying to raise their conversion rates.

Hubspot

https://blog.hubspot.com/marketing

Hubspot is an all-around help site that lends you a hand in almost anything and everything related to online marketing.

ພວກເຂົາມີບົດຄວາມທີ່ຫຼາກຫຼາຍຕັ້ງແຕ່ການສ້າງແຜນທຸລະກິດ, ໄປຈົນເຖິງການຕະຫຼາດເນື້ອຫາ ແລະ inbound marketing, ແລະ ແນ່ນອນວ່າ- landing pages. ມັນເປັນແຫຼ່ງຂໍ້ມູນທີ່ດີສຳລັບທຸກຄົນທີ່ຍັງໃໝ່ໃນວົງການການຕະຫຼາດດິຈິຕອນ.

ສະຫຼຸບ

Landing page ສາມາດເປັນເລື່ອງທີ່ຂ້ອນຂ້າງຍາກ, ໂດຍສະເພາະຖ້າທ່ານຫາກໍ່ເລີ່ມຕົ້ນໃນທຸລະກິດປະເພດໃດກໍຕາມ.

ແຕ່ຈົ່ງຈື່ໄວ້ວ່າມັນຄຸ້ມຄ່າກັບເວລາຂອງທ່ານທີ່ຈະລົງທຶນໃນການຮຽນຮູ້ວິທີທີ່ພວກມັນເຮັດວຽກ ແລະ ວິທີສ້າງພວກມັນ. ເປັນຫຍັງ? ຍ້ອນວ່າພວກມັນສ້າງລູກຄ້າທີ່ມຸ່ງຫວັງ, ແລະ ລູກຄ້າທີ່ມຸ່ງຫວັງສ້າງລາຍໄດ້.

Take note that digital marketing trends are changing rapidly. You have to keep with these trends in order for your business to not only survive, but to also thrive.

Do you have any other tips or resources that you’d like to share with us? Comment below, or send us an email at [email protected] if you’d like to get featured as a resource in one of our articles.

ຂໍໃຫ້ມີຄວາມສຸກກັບການສ້າງໜ້າເວັບ!