The need for a true frontend page builder arose

Before the idea of Sandwich, we noticed a little unnerving pattern with page builders everywhere:

Some of these builders would have you go through numerous pop-ups and other settings if you want to add an image, a row, a button (or three, or five- it gets complicated the more you add).

And if you wanted to change a column’s settings, clicking on the edit button takes you to yet another pop-up that requires you to input settings like size and margins through dropdown options that aren’t very flexible.

It was frustrating because we knew that a page builder user experience didn’t need to be that way. It should be the opposite. Page builders should exist to make things easier for users.

Other wordpress page builders
Other WordPress Page Builders

Page builders should ease your WordPress experience- not make it harder

This is how we came up with Page Builder Sandwich. We wanted to introduce a builder that was going to maximize users’ experience when creating webpages.

We received lots of great feedback that allowed the plugin to evolve. And the more our audience grew, the more suggestions we got on how we could improve the plugin. We were in a state of constant development, and we loved it. We still do.

Page Builder Sandwich kept constantly evolving

From the very first version released in 2016, Page Builder Sandwich slowly began to evolve. Gradually, we’d find ideas and solutions to further improve PBS. From feedback from our users and friends from WordPress, our capacity to grow increased too.

And the more wants and needs from PBS arose, the more our code’s main foundation got tweaked.

We realized that so much more can be done with PBS. It was great, and we got a lot of positive feedback for it. But we realized that we can take it even further.

As we mentioned, Page Builder Sandwich is in a constant state of evolution.

Frontly is the next step to that evolution.

Redefining what it means to be a true front-end builder

Every now and then, we’d get asked why we were called “Page Builder Sandwich” in the first place.

And at some point, we realized that the name “Sandwich” didn’t represent us anymore.

And as the plugin kept evolving, it was all the more we came to terms that the name “Page Builder Sandwich” didn’t reflect our true strength — that we’re intuitive, we make building pages easier (which is the point of codeless page building), we don’t compromise quality, and that we operate on true front-end.

This isn’t goodbye for Page Builder Sandwich.

It’s a hello to Frontly.

So what makes Frontly different from Page Builder Sandwich?

We’ve been working really hard to maximize Frontly’s development. The goal now is to make it an insanely better version of PBS  — to embody what it means to operate on true front-end.

Right now, we’re focusing on further improving the user experience. We’ve worked on giving it a smoother look, a more user-friendly experience, and features that’ll let you build professional-looking websites in even less effort and less time.

Did Gutenberg have anything to do with this?

Kind of.

We’ve tried out Gutenberg a little after we began work on Frontly, and it was through this that we had the opportunity to further solidify our message: We’re a WordPress builder that operates on true front-end.

I think this is the edge we have against Gutenberg which (while a visual builder) is backend all throughout — and we’re excited to see how we can develop from that.

It’s coming real soon.

While we’re crazy excited to show you guys what we’ve come up with we wanna make sure everything is just right for you. Leave us your email to get first dibs on updates, tips and trick, and BIG PROMOS ON THE RELEASE DATE.

We are relaunching as Frontly Builder.

Leave your email so you don’t miss out.

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