When Page Builder Sandwich was launched in 2016, we were using Easy Digital Downloads. In 2017, we moved to Freemius. Here’s why we switched:
Mene ne EDD kuma me ya sa muka zaɓe shi?
Easy Digital Downloads (EDD) sanannen madadin eCommerce / WooCommerce ne mai cin gashin kansa na WordPress. Ba tare da ƙari ba, ba za ka iya sayar da samfurin WordPress ta amfani da EDD sosai ba, amma ƙarin manhajarsa ta Software Licensing tana sa ya zama cikakke don sayar da plugins. Wannan ƙarin manhajar ta kuma ɗauki nauyin ƙirƙira da kuma tantance lambobin lasisi.
EDD ya kuma yi aiki sosai saboda ya ba abokan ciniki damar siyan samfurinmu kai tsaye daga gidan yanar gizon, tare da ba su shafin asusunsu inda za su iya shiga kuma su duba tarihin siyayyarsu.
Since it worked well, and since we’re a big fan of Pippin Williamson, this was Sandwich’s first option.
Yaya yake aiki idan aka kwatanta da Freemius, kuma yaushe muka canza zuwa gare shi?
A cikin 2016, Vova Feldman, babban mai haɓakawa kuma ɗaya daga cikin waɗanda suka ƙirƙiri Freemius, ya aiko mana da taƙaitaccen bayani game da Freemius ta imel, yana bayanin cewa ya fi ƙarfin mafita ta eCommerce kawai — Yana ba da wasu fasalulluka kamar hanyar nazari da fahimtar bayanai (analytics and insights), kayan aikin talla ta atomatik, da kayan aikin tallafi da aka gina a ciki domin abokan ciniki su iya tuntuɓar ku kai tsaye daga Dashboard na WordPress.
Da farko, mun yi amfani da ‘Freemius Insights’ — ɗaya daga cikin fasalullukan Freemius — saboda muna son sanin bayanan nazarin. Ya taimaka mana sosai wajen fahimtar dalilai na yau da kullun da yasa mutane ke cire plugin ɗinmu daga aiki a wancan lokacin.
Ya kuma taimaka mana wajen yanke shawarwari masu dogaro da bayanai ta hanyar gajerun safiyo ga abokan ciniki. Misali, idan mai amfani zai cire plugin ɗinmu, wani ɗan gajeren fom na bayar da ra’ayi zai fito ya tambayi dalilin da ya sa suka zaɓi cire shi. Waɗannan ra’ayoyin sun taimaka mana fahimtar bukatun abokan cinikinmu.
A cikin wannan aikin, mun gano cewa masu amfani suna cire plugin ɗin ne saboda ba su san abin da za su yi ba bayan sun kunna shi. Kawai mun ƙara allon maraba da bidiyon koyarwa don rage yawan cirewa. Mai sauƙi.
Baya ga nazarin bayanai, an gina dandalin Freemius ne domin ka iya amfani da shi cikin sauƙi wajen sayar da samfuran WordPress ɗinka yadda ya fi dacewa!
Bayan duba alfanu da rashin amfanin kowanne, mun koma Freemius a watan Janairun 2017. Ga dalilin:
Freemius yana ba abokan ciniki damar siyan samfurinka kai tsaye daga Dashboard ɗin WordPress ɗinsu
Instead of being redirected to an external website, Freemius allows customers to purchase straight from their WordPress Dashboard. This made huge impact on sales of course! Generally, the fewer things the user has to do to purchase something, the more likely it is that they actually make the purchase.
Tare da EDD, mutanen da ke da sha’awar Sandwich dole ne su fita daga aikin gina shafinsu zuwa wani gidan yanar gizon daban don siyan lasisi. Suna bi ta hanyar dannawa da yawa — da ƙarin abubuwan ɗauke hankali — kafin su iya yin siyayya a ƙarshe.
Sabanin haka, tare da Freemius abokan ciniki suna yin siyayya kai tsaye daga cikin Dashboard ɗin WordPress ɗinsu yayin da suke gwada Sandwich — babu buƙatar fita zuwa wani shafin daban don yin siyayya.
Sauƙin duk wannan tsarin ya sa yin siyayya ya ninka sau goma wajen santsi da sauƙi ga abokan ciniki, wanda ya haifar da gagarumin ƙaruwa a tallace-tallace.
Masu haɓakawa su ma sun damu da nasararka
Sayar da samfurinka ta amfani da Freemius ba kyauta ba ne. Ga kowane tallace-tallace, suna ɗaukar ƙaramin kaso daga kuɗin shigarka, wanda ke tafiya cikin kudaden biyan kuɗi da sarrafawa. Wannan shi ne tsarin kasuwancinsu.
Amma muhimmin abin lura a nan shi ne tsarin kasuwancinsu ya dogara ne akan nasarar samfurin ka na WordPress.
Vova da ƙungiyarsa suna da karimci sosai. Sun ba mu nasihunsu da dabaru kan yadda za a samar da ƙarin kudaden shiga, yadda za a inganta plugin ɗinmu, da kuma yadda za mu yi amfani da Freemius don amfaninmu. Karimcinsu da bayanai ya ba da gudummawa ga ci gaban Sandwich.
Kammalawa: Idan kai marubucin samfurin WordPress ne da ke son samun kuɗi, Freemius ne mafi kyawun zaɓi.
Page Builder Sandwich yana da nufin haɓaka fahimta cikin sauƙi da ƙwarewar mai amfani ta hanyar gina shafi. Freemius ma yana yin haka: Yana sauƙaƙa ƙwarewar ga abokan ciniki da kuma masu siyarwa baki ɗaya.
Tun bayan canzawa zuwa Freemius a 2017, mun sami abokan ciniki masu farin ciki, raguwar yawan cire manhaja, da kuma kyakkyawan tallace-tallace gaba ɗaya. Idan kana neman samun kuɗi daga plugins ko themes ɗinka na WordPress, lallai Freemius ne hanyar da ya kamata ka bi.
Fasalullukansa sun fi na sauran masu fafatawa kyau. Ya taimaka mana wajen yanke shawara mafi wayo don ci gaba. Ƙungiyarsu tana ba da gagarumin tallafi. Idan kai marubucin samfurin WordPress ne, muna fatan za ka sami irin tasirin da muka samu tare da Freemius.